![]() ![]() Juul's US staff has tripled in the last six months, and the company plans to open offices in 19 more locations across the country, including big cities like Boston and smaller ones like Des Moines. " This company is here to improve the lives of smokers," Ashley Gould, Juul's chief administrative officer, told Business Insider.īut public-health experts from several universities, representatives from the Campaign for Tobacco-Free Kids, and the California Department of Health all allege that Juul Labs, the $15 billion startup behind the Juul, deliberately marketed its products to youth. On Wednesday, its chief product officer and co-founder, James Monsees, is speaking at Disrupt SF, one of the world's largest tech startup events in the world. Juul says its device was designed to help adult smokers transition to a healthier but equally satisfying product and claims that its advertising materials never targeted teens. It often indicates a user profile.Īna Rule , a professor at Johns Hopkins University and an author of a study on e-cigs and teens, told Business Insider that the makers of new e-cigarette devices "fail to address the increased risk to this huge market they are creating among teenagers and young adults that never have smoked, and would have never even considered smoking." ![]() ![]() Account icon An icon in the shape of a person's head and shoulders. ![]()
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